Let’s say that you have been accepted into the CPA networks. Now, what’s next? Where should you proceed and what steps should you take?
I’m going to break it down into several parts for better understanding. Since I’m implementing the PPC approach towards my campaigns, these applies only if you are going to take the same approach. BE WARNED that without, proper keyword research, relevancy, highly optimized landing pages and adcopy plus overall good Quality Score. Otherwise, Google is going to penalize you and prepare to pay sky-high prices for your keywords.

1) Go to your CPA networks and look for the best campaigns that you can find to promote via means of PPC (Highest paying campaigns doesn’t mean its the best, lookout for current trends and choose the best ones)

2) Research your competition thoroughly

3) Research keywords –> IMPORTANT

4) Create several highly optimized landing pages for split testing purposes

5) Keywords ads grouping and prepare for split testing between different ad groups

6) Export Keywords Groups into Adwords Editor

7) Launch campaigns and monitor campaigns and costs!

8 ) Tweak and take away non-performing keywords and tweak more to improve results.

As always, I will provide a video on explaining landing pages.

These are VERY basic tips and you should do more research on each of the stuff I mentioned aboved and tuned it to perfection. Getting a course on PPC is highly recommended before you launch your first campaign. The best keyword tool I would recommend is Google’s very own keyword tool itself.

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